When creating a watch display, there are several elements of the display that need to be considered. When these are orchestrated precisely and with the proper attention to detail, they can produce a display that will optimally present high-quality watches.
Security of Watches
The watches need to be secured in the area in which they are presented while minimizing any impairment this may have to the display. The use of watch brackets that are applied either directly to the watch display or on additional pedestals can ensure that the watches are arranged and shown in a most favorable fashion.
Brand Identity
The presentation of watches also needs to take into account the identity of the brand and the various types of watches made by that brand. Consequently, the watch display should reflect not only the watch itself but also the identity and characteristics of the brand that make the watch. This helps promote the sale of the watch and support its branding.
Proper Lighting
A display of watches also needs the right kind of lighting that will highlight the best features of the watches and bring them to life. Every watch has its unique qualities, and it is important that customers can see these features and qualities.
Strips of LED lights are low profile and cost much less than many other types of lights – and give off bright white light. Other types of lights such as halogen and florescent lighting can heat up and cause damage to showcases and displays.
Creativity
The best displays and presentations of watches are the ones where some creativity has been introduced into the display. Displays for watches can be made out of various kinds of materials, ranging from solid wood or plastic to high-resistance corrugated cardboard, but it is the materials and accents around the displays that can bring out the best in watches.
For example, a small photograph of a man or woman wearing the watch in an attractive setting can add to the appeal of the watch. The goal is to create a unique display concept that will enhance the look of the watches and not distract prospective customers with over-embellished presentations.
