We all live in a world where we’re constantly in touch with some kind of digital media. We see electronic billboards, the news can be found online, online shopping is everywhere, and if all else fails, everyone still has their phone within arm’s reach. Technology and digitalized media play a big role in our society, and it’s likely that it’s a permanent one. But what exactly goes behind the making of these videos and online shows before they reach us? Here are some common processes used to perfect videos.
Color Correcting
One big part of a video is making sure that everyone and everything in it is the right color. You don’t want to see a green sky obviously, but even more, subtle changes are necessary, especially when the focus of the video involved delicate colors. You won’t be able to benefit from a painting tutorial if it looks like the painter is using all of the same colors to paint a sunset. Color correctors go in to make sure all colors are portrayed in the way they’re meant to be.
Editing
While it’s probably the part that takes the longest to complete in any video production, editing remains one of the most important steps in the process. Editors cut down on the footage collected, and reconnect it all to make a cohesive and interesting video. It may sound like a good idea to keep all of your footage after you’ve filmed it (after all, you’ve worked hard on it!), but no one has the strength or attention span to sit still for eight hours. Think of it as displaying the best parts. If you’re creating a film or even just a small video for personal use, editing is one service you should let a professional handle if you’re new to the scene.
Does your video need a little color correcting? Contact Chromavision for this service and many others at http://chromavision.net/. Like us on our facebook page.
