What is Social Media Marketing?

by | Oct 27, 2023 | Advertising and Marketing

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If your business is looking to gain more prospects and customers, chances are high that you have considered many ways to attract them.

Some of these have likely included word-of-mouth advertising, email marketing, and paid advertising. One way you may not have fully considered getting new customers is through social media marketing. If you are unsure of what social media marketing is, learn more about it below.

Marketing on Social Media

Social media marketing in Ruston, LA, from companies such as The Digital People and elsewhere, involves the use of social media platforms to promote your business and your unique selling proposition (USP), essentially the distinguishing feature of why people on those platforms should pay attention to your company and buy from you. There are many different social media platforms, and virtually all of them have a different way of connecting with people. Some do it largely through textual information, others do it through more visual communication such as photos and videos, while other platforms enable you to tell a story through pictures and videos by piecing them together into one continuous picture or video.

How To Apply This Marketing To Your Business

The Digital People will apply this marketing to your business by establishing accounts on the main social media platforms relevant to you audience (if your business is not on there already) and consistently posting interesting and engaging content (text, picture, and video) to attract followers to your social media feed. We will present interesting information and offers related to your business and industry, each with a link back to your site so that your followers can learn more about your company, subscribe to your newsletter, and purchase your products and services.

Contact The Digital People today to learn more about social media marketing services!

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