You might be missing out on a unique opportunity when you throw out that trade show flyer. Trade shows offer a way to market business-to-business and meet face to face with new potential customers and clients. The internet might have changed how businesses communicate, but there is still value in large-scale exhibition events. Yes, these can be expensive, but there is virtually no other venue that allows you to get your business into a pop-up slot and meet hundreds to thousands of potential clients over a two-to-four day period.
Bang for Buck
There are lots of reasons to exhibit, but 99 percent of show exhibitors say that trade shows deliver a higher value than other marketing channels. Additionally, exhibiting gives customers the chance to come to you, instead of dealing with phone calls, emails and mailers. You can develop more leads from just one show than you might otherwise in a year, and network within your industry as well.
Go with a Pro
When you are presenting yourself alongside a group of your competitors, getting your look down is critical. Your brand image is the key focal point at your trade show booth. Booth sizes are typically 10 feet by 10 feet, 10 feet by 20 feet, 20 feet by 20 feet, or larger depending on the availability of the exhibition space. The exhibition hall typically provides certain items: folding tables, skirting, a couple of chairs and a wastebasket. Everything else is completely up to you. Fortunately, trade show booth rentals are available from companies that can help you brand and furnish your space in a way that draws attention and welcomes attendees. Talk with a local company today about assembling your look and your space in time for your next show.
