The vast majority of consumers find new businesses or connect with businesses they already know through online searches. According to internet statistics, Google alone has over 40,000 searches completed every second, which equals just over 3.5 billion searches per day. This information should have a major impact on how any Long Island business sees the importance of a quality website.
For most consumers, clicking on a website from a search engine results page is their first introduction to the business. This first impression has to be professional, informative, and visually appealing to keep the customer interested and engaged with the website. Even if the customer is just looking for an address or phone number, the right web design is critical to creating interest.
Indicators of Quality Web Design
Working with a professional website development and design company ensures the key elements of the website are in place, with all features on the site fully functional and operational. The site design is organized and structured for ease of use and for optimizing the ability for customers to find just what they are looking for on the site. These professionally designed sites use the latest in online styles and design features, providing visitors with a quality experience with every visit.
Choosing a professional web design service also ensures the website is eye-catching and designed to provide a top end-user experience. With a custom design, it is also unique, which is increasingly important with savvy consumers who are looking for something original and different from other online stores and ecommerce sites.
Even for businesses in Long Island using their website for company information and customer education, the choice of a professional service is a must. Having the website correctly developed and designed creates a connection with users that brings them back to the site time and time again, boosting the website’s position on search engine results and increasing conversions.
