There are demands that the traditional paper business card should be superseded by digital business cards. This is the conclusion as virtually everyone uses a smartphone and gains access to the Internet via cell phones – as the most increased marketplace activity.
What Did the Paper Business Card Say About You?
The more impressive the card, the more impressive the business. That was the idea behind printing elaborate business cards, often using the reverse as an appointment reminder for customers.
Cards were designed to be impressive with a variety of card quality, fonts, and colors to represent your logo and your brand.
Apart from providing your contact information, a paper business card was often the first stage of your marketing activities.
The Digital Business Card
Although compatibility between android, Windows Mobile, and Apple has not been 100%, there are many ways that you can connect with your customers through social media and share your business information, providing more data than a simply printed business card.
Some individuals chose QR codes to transfer their information to a potential customer.
Your digital business card can showcase your portfolio and be instantly transferred to the individual’s cell phone with just a few clicks.
Where you operate without a digital business card, you will be left behind as this has become the expected standard. The digital version allows you to transfer more information and offer substantial detail relevant to your work. A photographer or an artist can clearly show examples of their work, and with a little imagination, this can be used whatever your type of organization.
In modern times, with an increased use of cell phones to explore the Internet, every business should adopt digital business cards as a primary source of marketing, but it is too early to stop printing traditional paper business cards as they still suit some potential customers.