Most businesses agree that trade show booths are a great way to sell products or introduce new ones. They provide an opportunity for companies to build a genuine connection with their core consumer base. The only downside is that they are expensive. Studio 1 Productions has found that even large companies are opting out of trade shows due to mounting costs. But they still need to build a presence and promote their services. This quick guide will provide some tips on where and when companies should set up display booths:
1. Start Locally
Setting up at local events, even small ones, have multiple advantages. The travel costs are lessened, it is easier to hire trade show booths from a local supplier, and companies can sell to local consumers. Small or new businesses should focus on them exclusively as they won’t blow their budget on expensive travel and can grow their brand by reaching out to the local community.
2. Cost Vs. Return
If you are thinking of setting up at national or international events, consider how much it will return on the investment. Just as with any business investment, the best way to determine value for money is to compare the cost of setting up at any given show with the estimated return. If it is too small or in the negative, avoid the show and focus efforts on local events instead.
3. Choose the Right Event
No matter which event you set up at, ensure it is right for your industry otherwise it will be a waste of money regardless.
Whether you set up your booth at a local, national, or international event will depend upon the nature, size, and budget of your company. No matter what you choose, be sure to set up your booth correctly, hire the best staff, and choose shows that relate to your industry and you will make the best impact possible.