Google Business Profile is a powerful tool for any small business but it needs to be optimized properly to help give it its best chance at getting found for your brand name or key products and services.
One way to do this is by ensuring your business hours are properly listed in the profile. This will make sure that when potential customers search for you, they’ll see what time of day you’re open and available to take their call or order their product online.
To edit hours, click “Edit” next to the hours section of your Google Business Listing. Then select the time slot you want to change (i.e., 9am – 5pm) and enter the new times below. You can also add additional information about your store such as whether you have an appointment system, if you accept credit cards, etc.
Why is optimizing your Google Business Profile important?
Utilizing Google Business Profile for your small business comes with a ton of advantages. Among these include:
• Your listing shows up higher in local searches.
• It helps increase traffic to your website.
• It makes it easier for people to find you.
• It gives you more control over how your company appears.
Google’s algorithm places a heavy emphasis on optimized Google Business Profiles because they are the cornerstone of your company information online. If you don’t optimize your Google Business Profile, then you’re missing out on opportunities to grow your business. Along with editing hours, it’s always good to make sure your address is properly listed, along with your phone number, email address and categories that your business falls into.
