As a manufacturer, it is important to show that your products do exactly what you claim they do. When your product is a skincare product, you have an especially competitive market, so efficacy testing is critical to proving your product is worth the price the consumer pays.
If you are not performing efficacy testing on your product, it may be the single biggest thing you can do to improve your reputation in the market.
There are several labs that perform efficacy testing for products like yours throughout the US. These labs have a significant amount of equipment and materials to test your products, ensure ingredients are as described, and in described amounts, and test expected results.
If you’re new to efficacy testing, it’s a good idea to learn more about any company before you begin using their labs to test your products. Find out about the tests they perform, the type of equipment they use, and whose products they currently test. Finding a lab that tests products similar to yours can be a good idea, as these labs may have expertise in products like those you provide.
Product testing will cost some money but will be a great investment in ensuring your products have the desired reputation within the cosmetics community. Being able to show your products have been tested may help you see an immediate increase in sales, because of the increased perception of reliability.
Talk with a product testing vendor about efficacy testing today. They can answer all of your questions, and let you know what they need to begin testing your products. This is a simple and effective way to increase your credibility in the marketplace and make your product one of the ones people know they can count on for reliability.