When you are considering an SEO agency you should be considering a local SEO agency in New Jersey. Local is always best when you are talking about relevant SEO. There is a cultural element to SEO that is not typically addressed but it is an important topic. There are a couple of questions that you should ask yourself before you make any agency decisions.
Who Is Your Audience?
The first question you should address is “who is your audience?” Are you trying to reach an audience half way across the country? Are you trying to reach an audience half way across the world? If the answer is “no” and your audience is more local or regional, why would you consider an SEO agency half way across the country or on the other side of the world?
Your audience will relate to:
- Familiar language
- Familiar references based on local culture
- Relevant information
There has to be a familiar “tone” to your SEO. That familiar tone comes from familiar language, cultural references and relevant information. These tenets can be very difficult to get from an agency that is not immersed in the culture.
How Much Explaining Do You Want to Do?
When you hire an SEO agency you likely want to be able to give a brief explanation of your products/services and let the SEO Company do their job. When you choose a local company you are not fighting a communication barrier. You do not have to spend tons of time explaining over and over again what your business does and how you do it. Local agencies will be able to “get it” quickly and tailor fit an SEO campaign around your business that will get the results you hope for.
4 Point Digital is the local SEO agency that you can depend on for your SEO needs!
