First impressions will count for a lot, particularly within the restaurant business. There are a lot of trends to keep up with and competition to contend with. That being said it can be hard to attract new customers to a restaurant. Efficient advertising goes a long way towards providing your restaurant the exposure it needs to draw in patrons. Many times, after people view the décor of your restaurant, it is the menu itself that can make or break a dining experience.
Know Your Surroundings
Prior to starting to finalizing your restaurant’s menu you will need to choose what type of Menu Covers will be most flattering, fit your budget and allow you the menu flexibility you need. Take into account your competition and what your guests are looking for. Location can dictate some elements of your restaurant. For example, if you are located in a residential area this will food choices because you will probably want to offer family style options or at least a variety of kid-friendly options.
Know Your Kitchen
Not just is it useful to consider your establishment’s theme while working on the menu, it is critical to factor your kitchen into the equation. You might be inspired to fill the menu with a massive choice of entrees that range from appetizers to desserts, yet it’ll be challenging to offer such an expansive menu if you don’t have adequate kitchen size for the staff and food ingredients/products needed to fulfill on menu. Based on your kitchen size, you can work on constructing a menu and Menu Covers around the available entrees.
Know Your Food
Make sure to fill your menu pages with a wide selection of what you offer as well as great visuals to entice guests. Sometimes too many options can be distracting and overwhelming to people. Strike a balance in between providing a variety of options and sticking to what you are good at. Keep in mind, you can always feature certain menu items or seasonal specials in a smaller menu.