While marketing conventionally and marketing online share some things in common, the truth is that online marketing is a whole different beast. If you’ve been struggling to properly market your business online, we’ve compiled a list of tips that work. There are hundreds more out there, but this is a good start for your Online Marketing in Calgary AB.
Responsive Websites
There are still millions of businesses out there who have no website or Internet presence in the slightest. If your business isn’t online, you need to understand how that can limit you. Beyond that, you need a website that works on mobile devices. More than 50% of Internet traffic is coming from phone and tablets. If your website doesn’t look good on an iPhone, you’re going to lose potential customers.
Start a Blog
While blogging has been around for ages, it’s still a fantastic way to market your business. There are many reasons to consider adding a blog to your company website. First, it lets you share important information with your customers. Secondly, it makes your business feel a bit more human. It’s also a cost-effective option for online marketing in Calgary AB, which should not be ignored.
Search Engine Optimization
Customers want to visit a website that looks nice, has great content, and provides amazing services or products. However, you also need the website to be found, which is where search engine optimization comes in. It’s a long and time-consuming task to implement SEO on your website, but properly optimized websites consistently bring you traffic. The traffic is free and incorporating SEO becomes easier the more that you understand the process
Email Marketing
If you don’t have an email list, your business is lagging behind. It might feel like gaining fans on Facebook or followers on Twitter is more important, but it’s not. When you have people on your email list, you can market to them anytime you want, any way you can. Even a few new subscribers will grow your business in ways you can’t imagine. Build an email list and work to add people to it, given their consent of course.
Social Media Marketing
Ignoring social media is almost as bad as ignoring a mail list. Millions of people are on Twitter, Facebook, LinkedIn, Instagram, Tumblr, and Pinterest. What you need to do is ensure your business is noticed by your target audience. You don’t have to be seen on every platform, but you have to engage on the ones you choose to use or the ones that most of your customers are using.
Online Marketing Made Simple
If you prefer to put professionals at the helm of your marketing effort, there’s no better option than IDMD Online Brand Management. You can find out more about our services at visit website.
