8 Video Marketing Statistics to Know

by | Aug 3, 2016 | Business

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1. What the Competition Is Doing

On average, companies are spending about $10 million on digital video every year. The numbers show an 85 percent spike from the numbers recorded two years ago.

2. What’s Going to Happen

About 72 percent of current marketers who aren’t doing digital video advertising plan to cut their TV ad spending to increase their funds for digital advertising.

3. Global Growth Predictions

The market for global video streaming is set to grow to $70.5 billion by the time 2021 rolls around, which is a significant rise from this year’s $30.29 billion, says Business 2 Community.

4. The Value of Video

Every one minute is equal to 1.8 million words. That’s why information dissemination is faster though video than text. It’s a better medium for companies than text, allowing you to promote products or services in ways words can’t.

5. What User Data Says

About 100 million internet users watch a video on average. That’s a whole lot of people to reach. If you want to give your business the best chance at reaching customers, using video marketing is an effective way to do it.

6. Better Chances of a Sale

Videos increase your sales and conversion, with 64 percent of online visitors more likely to buy something from sites using videos.

7. Ideal Video Length

You have about ten seconds to capture the interest and attention of your viewer. Beyond that, you risk losing the viewer and any potential sale.

8. Believe in Video

70 percent of marketers believe video is an exceedingly useful tool for building brand awareness. You can also find leads and increase online engagement.

If you want to boost site traffic and sales, hire a company offering professional services for video production in Houston Tx. With pros, you can use digital video advertising to engage more customers.

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