In a trade show, planning and effort go a long way. Read on for essential pointers on how to achieve solid leads and results when you join one:
Pick the right location
Trade shows often provide participants with prime location booths. However, these usually come at a cost. If you don’t mind paying extra, then scout for these early on. Prime locations often sell out fast that some need to be reserved a full year ahead, says Business2Community.
Fix your booth
If your booth looks like any other one out there, that’s not going to draw in potential customers and clients, much less make them visit your website or Facebook page. That’s a valuable opportunity wasted. Go for custom trade show booths in NYC instead of boring ones. Pick bright colors to complement your brand or company colors. This will make a difference, create an impact and lead customers right to your booth.
Make it approachable
Put in brochures and pamphlets people can pick up. Provide giveaways. People love freebies so this can improve traffic to your booth. And don’t forget to staff it with the right people. Get the best from your sales team and have them man the booth. That’s going to boost traffic to your location as well.
Be consistent
The best booths are consistent with the company’s brand personality. That’s where custom trade show booths in NYC come in. By finding a company that offers custom display options, you can count on the firm to get your brand personality just right and to carry that element into your booth’s décor and displays. That kind of consistency leaves a strong impression. It tells potential clients that you pay attention to details, which could be reason enough for them to check your business out or try out your products/services.