Small businesses spend around 10 percent of their annual revenues on digital marketing campaigns, which can cost several hundred to thousands of dollars. When paying such money, you must ensure you nail your digital marketing goals. The following are questions you should ask your digital marketing expert in Indianapolis, IN.
When Will I Start Seeing Results?
Whether you run a content marketing campaign or PPC, you must get results from your ad spend. Your agency should give you timelines and set realistic expectations. A typical SEO campaign could take several weeks to start yielding results. Be wary of any agency that guarantees significant ROI within a short period.
What Are Your Measurables?
You want to be clear on how the agency measures success. The metrics they use must align with the ones you’ll use to determine a campaign’s success. If your goal is to boost conversions, your metrics would be landing page traffic and click-through rates, not social media numbers.
How Much Will It Cost?
You should ask about the cost of running a marketing campaign. Some digital agencies charge by the hour, while others charge a flat rate for specific projects. Ultimately, how much you’ll spend depends on what you want to achieve and what you ask of them. Talk to different digital marketing experts in Indianapolis to get a sense of the price range.
How Do You Work?
Every digital agency follows a process to get results for their customers. Knowing how the agency will approach your project and the steps they’ll take to achieve your goals is beneficial. The best agency has a well-thought-out and proven strategy. Industry experience matters a lot if you’re in a narrow niche. You want to partner with an agency that has handled a similar project in your industry. Ask for examples of successful campaigns.
