One of the most important tasks that any manufacturer can do is to find a top packaging company to work with during the initial stages of designing a new product or item.
This is true for food items, for pharmaceuticals or for general consumer goods that will be boxed or packaged for sale. The reason this is so important is that if the packaging isn’t considered as part of the marketing for the product, a lot of mistakes can occur that can decrease the consumer appeal of the item.
The good news is that by working with an experienced, professional company offering packaging printing, these mistakes will be identified and corrected. The printing company will work with your design team in the initial stages of development to ensure these common mistakes don’t occur with your next product launch.
Lack of Uniform Branding
Whether your company sells two items or two hundred items, having a uniform or consistent branding as a central consideration on your packaging printing order is going to be a key marketing factor.
Think about large companies with multiple products. You know immediately who the manufacturer is because of the consistent logo or graphic on the box or packaging. When your brand is trusted, consumers will be more likely to buy new products that your trusted brand is offering.
Too Much on the Design
It is very common that a company manufacturing a product has too many ideas about what should be included on the packaging printing. The problem with too many images or too much text is that it is confusing to the consumer.
It is much better to simplify a box or a label to identify clearly what the product is, what it is used for and what consumer need it meets. It also needs to be interesting, but not in a way that the consumer finds gaudy or overwhelming.
The “less is more” philosophy is a good option when designing a folding carton or package. A beautifully designed box sends a positive message but doesn’t add more information than the customer needs.
Avoid Trendy
Trendy packaging looks great today, but it looks old and outdated in a few months. While seasonal items or limited production items may be good options for the trendy styles in packaging, choosing a more timeless or classic style is better in the long run for most products.
Additionally, printing trendy things on a box can limit the appeal of the box to anyone outside of the target audience. This may result in restricting the growth potential of your product into new markets.
