NYC trade shows are an incredible opportunity to gain brand recognition, customers, and network contacts on a grand scale. To make your trade show experience count, you’ll want to follow certain guidelines to ensure that you bring some lucrative traffic to your booth. Here are some basic tips:
Focus on Pre-Show Marketing
Social media is your best friend when it comes to promoting interest in your trade show presence. Find ways to network and advertise, and build a buzz around what you’ll be showcasing. Consider focusing more on teasers and hints at what you’ll be featuring, especially if you’re unveiling a new product or will be offering samples and giveaways. Inventors Digest suggests utilizing the show’s hashtag and creating shareable content.
Put Effort into Unique Booth Design
First impressions are important, and visitors are going to judge your booth by what they initially see. And in a city like NYC, trade shows are events where companies will pull out all the stops to have the best presentation. Move away from traditional booth ideas, and enlist professional consultants for booth design. Marketing is important, and a consultant can help you determine how best to include your branding in your design. Go for creative lighting, different textures in flooring and paneling, and eye-catching graphics. A boring square booth with a table of seated employees just isn’t going to cut it!
Have a Game Plan
Make sure that you begin planning well in advance of the event. Creating a unique booth won’t count for much if visitors aren’t sure of what they’re looking at. Make sure you have your best staff ready to talk to visitors and deliver information and include interactive elements at your booth to keep your visitors interested.
Planning and being prepared can be the difference between success and lackluster experience. Trade shows are an important investment for your brand– make yours worth it.